Vox Looks at What's Next for DTC Genetic Testing

February 13, 2020 | Rani Molla

Amidst news of 23andMe and Ancestry layoffs, Vox spoke with GoodCell CEO and co-founder Trevor Perry on market saturation and limited utility of existing DNA kits. As consumers look for a more holistic approach to health, GoodCell is among the companies leading the charge by providing health-conscious customers with a long-term testing and cell storage solution. This approach is enabling consumers to reap benefits beyond a one-and-done test and preparing them to take advantage of the latest medical breakthrough.

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